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Frequent
Questions and Answers
1. I saw another company
offering an MLS listing for free. What is the tradeoff?
Companies that offer free or virtually free MLS listings
need to obtain revenue from other sources. Normally this
is accomplished by the company making money from the buyer
leads; either trying to earn a commission by selling your
or another listing, or by selling the buyer lead as a referral
to another broker. When you list with Housepad all buyer
leads we get are promptly passed onto you. This can be a
huge savings because if you sell to a buyer lead we provide,
and the buyer does not have an agent, there is no commission.
Approximately 20% of our sales do not have a broker for
the buyer, therefore there is no commission. Secondly, free
services naturally cannot offer the same support services.
They sometimes will not use all the MLS fields available.
Finally, free services sometimes will not use the correct
MLS for the area. We position ourselves to attempt to be
the lowest price for competitors that have our product features.
2. How long will it take
before my home appears in the Multi List?
The same or next business day that you return the forms
package to us. Our office is also open half the day on Saturday.
Note: Listings in MLS areas where the MLS office enters
the listing should allow 1 to 3 extra days for activation.
Our website will identify if your MLS is in one of these
extra time areas.
3. How will I know when it is
there? We'll e-mail you the Multi-List
sheet. A few days later, you can also view the listing on
Realtor.com
4. What happens after the contract
expires? Listings may be extended
beyond the 6 months for a reduced fee.
5. How much total commission will
I owe if another broker sells it?
You choose (between 1% to 4%)
6. How much total commission will
I owe if I sell it? None!
_____Note: Atlanta Metro area, Georgia,
would owe a 0.12% (.0012) fee at settlement for FMLS.
7. What if we later decide we
want seller representation? No
problem, just cancel your listing with us first. In certain
areas Housepad also offers full service programs if you
want to stay with us.
8. What if we want to
pull our home off the market? Even
during the contract period, this is no problem. After all,
it is your house! Simply send us a written cancellation
request with all owner's signatures, and it will be our
pleasure to carry out your wishes. You may not cancel a
listing for purposes of avoiding paying an agent an earned
commission. Note: A cancellation fee applies in Georgia.
9. Will other REALTORS want to
show my house with it being in this program?
Other REALTORS will be happy to show your house if you are
offering a competitive commission and listing price is competitive.
Make sure your asking price is in line. Otherwise this will
dramatically reduce the number of showings.
From time to time, agents will unethically
attempt to solicite your listing by saying they don't show
FSBO MLS listings. We have found this to be all talk, because
1) agent's for years have been showing FSBO listings before
sellers even had MLS options, and 2) many agent's who say
this, at the same time advertise our listings on their website
MLS search. If they are willing to advertise your listing,
they are most certainly willing to sell and get a commission
on it. We have also noticed many of the sales coming from
the big brokerage companies and franchises.
10. What commission rate to you
recommend? Housepad recommends
offering a 3% commission for properties over $100,000. The
more or less you offer, the more or less incentive agents
have to show your home.
11. Why is your price so low?
In most areas, we do not need to pay
an affiliate broker to put you in the MLS, because we are
members ourselves. This prevents you from essentially paying
twice! Secondly, we are one of the largest flat fee brokers
in the country, and so we can work off a lower profit margin.
12. In plain English
what do "seller's agent" and "transaction
licensee" mean? A
"seller's agent" represents the seller's interests.
A"transaction licensee" does not represent the
seller or the buyer.
13. Is this the same Multi List
that REALTORS use? Yes it is,
and your listing goes into the same system.
14. Whose phone number shows up
on Realtor.com? Realtor.com always
requires that the Broker's phone number be with their respective
listing. Under the standard package our phone system plays
your phone number for callers. For an optional fee, our
phone system can automatically forward calls to your phone
number.
15. What is the success rate?
Our last calculation of our sellers success
rate was done on 8/4/07. Of the sellers who did not cancel
early, the success rate was 71.17% after 6 months on the
market. If we only consider the sellers that offered a 3%
commission, the success rate jumped to 85.56%. During the
same data period as the study, the success rate of all the
other brokers was 81.53% (settled versus expired listings).
We did not include sellers who cancelled early in this success
rate for 2 reasons. One is that it is to hard to calculate
because many early cancelations end up relisting with us
later. Secondly, it was necesssary to make our success rate
a more fair comparision to traditional listing contract
that typcially does not allow early cancelation and tend
to last 6 months.
16. Why do some not sell?
The top 4 deal-killers (usually in this
order): 1) The asking price is too high, 2) The offered
commission is too low, 3) Not making themselves or their
property easily accessible to agents, and/or 4) an unaddressed
material defect on the property..
17. How do I change my listing's
price? Mail or fax us a letter
stating the new price with the signature of all owners of
record. There is no charge for this.
18. How do I return the papers
to you? Please fax, mail, or
scan/email the forms back to our PA office .
19. What are the market conditions
in my area? Click
here for free current market research in the top metro
markets around the country.
20. Why am I not receiving your
emails? You probably have email
settings that are causing our emails to go to your junk
or bulk folders. Our customers with Yahoo and AOL have reported
this problem the most. When you place an order you'll get
our email address. Be sure to add our email to your address
book to ensure that you receive our communications.
21. I
have some legal questions. Do you have any referances?
We recommend the site FreeAdvice.com
for starters, as it contains the most extensive collection
of free legal advice that we have seen, as well as links
to attorneys. Please note that we are not attorneys nor
affiliated with this website. We offer or take no responsiblity
for its content.
................More
answers to come as future questions arise.
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